Bianca Nicolosi, MBA

A Leader in Digital Marketing & Higher Education Strategy

Bianca Nicolosi is a seasoned marketing professional specializing in integrated digital marketing strategy and higher education marketing. As Senior Integrated Marketing Director at the University of New Hampshire (UNH), Bianca leads efforts to promote more than 130 graduate programs across three campuses and online platforms.

Her ability to drive performance is evident—under her leadership, UNH increased marketing-attributed leads by over 50% without increasing the marketing budget.

Data-Driven Storytelling: Merging Creativity with Analytics

Bianca holds an MBA in Information Systems and Business Analytics from the University of New Hampshire and earned dual bachelor’s degrees in Journalism and Spanish from Ithaca College. Her approach blends creative storytelling with analytical precision, helping institutions better engage their audiences and achieve measurable marketing success.

Her core specialties include:

• CRM systems and lifecycle marketing
• Digital advertising and PPC campaign management
• Email marketing and marketing automation
• Integrated marketing strategy and performance analytics

Passion for Purposeful Marketing and Education

Bianca is deeply passionate about building data-driven marketing strategies that evolve with audience behavior and campaign performance. While she didn’t always identify as a “numbers person,” she now thrives on turning data into actionable insights and compelling narratives.

“For me, numbers are a narrative. They tell us what’s working, what isn’t, and where we need to go next.”

This mindset powers Bianca’s ability to fine-tune campaigns in real-time and maximize impact across every marketing touchpoint.

Why Online Graduate Programs Empower Working Professionals

Having completed her own hybrid MBA program, Bianca understands the value of flexible learning for adult professionals. She emphasizes that online graduate education offers the adaptability needed to balance demanding careers with rigorous academics—while enabling students to apply classroom concepts immediately in the workplace.

She believes stands out by offering:

• A creativity-centered curriculum
• Critical thinking skill development
• A strong sense of peer community
• Faculty expertise paired with real-world application

“This program respects the pace of adult learners while fostering innovation and connection. It’s ideal for those who want to grow professionally without pausing their careers.”

The Intersection of Community, Communication, and Creativity

For Bianca, both art education and marketing are about building connections and telling stories that resonate. She draws a direct line between community building and creative expression—something she experienced early in her career while managing a local cable station.

Through event leadership and media production, she saw how storytelling fosters understanding and brings people together.

“Art education and marketing both thrive on connection. They build communities through creativity, shared stories, and meaningful engagement.”

Maine College of Art & Design Online delivers innovative, flexible learning experiences for aspiring and current art educators. Programs include a fully online Master of Arts in Education and Graduate Certificates in Expressive Art Therapy and Arts Leadership and Administration.

To learn more about our program pathways, request information today.